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You've already deleted the app telling yourself "this time, it's over." And a few days later, you reinstall it. In a survey of American students, over 90% of Grindr users had already gone through this... โ€” From the Groundr blog, the #1 Grindr addiction blocker app.

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Why You Keep Deleting and Reinstalling

3 min read

You've already deleted the app telling yourself "this time, it's over." And a few days later, you reinstall it. In a survey of American students, over 90% of Grindr users had already gone through this delete/reinstall cycle, and 62% had done it multiple times. If it's any comfort: it's a known, studied, and understood pattern.

The 6 components of behavioral addiction

Psychologist Mark Griffiths (Nottingham Trent University) defined a 6-component model to identify behavioral addiction: salience (the app dominates your thoughts), mood modification (you use it to feel better), tolerance (you always want more), withdrawal symptoms (discomfort when you can't access it), conflict (with your goals, your loved ones), and relapse. This model was used to create the PODAUS, a scientifically validated scale for measuring problematic Grindr use (Gori, Topino & Griffiths, 2024, Addictive Behaviors Reports).

77% unhappy, and yet

In 2018, the organization Time Well Spent (founded by Tristan Harris, ex-Google) surveyed 200,000 iPhone users. Result: 77% of Grindr users declared themselves unhappy after using it, the highest rate of all apps tested. And those who declared themselves unhappy used it on average 2.4 times longer than those who were satisfied. Dissatisfaction doesn't make you quit, it makes you cling harder.

The design is built for this

The problem isn't your lack of willpower. Grindr uses what are called "dark patterns": design strategies that exploit human psychology to maximize time spent in the app. "X people near you" notifications, like counters, featured profiles, everything is designed to bring you back.

Action

Write down the 3 real reasons you use the app. Not the official ones, the real ones.

Griffiths, M.D. (2005). A "components" model of addiction. Journal of Substance Use, 10(4), 191-197. | Gori, A., Topino, E. & Griffiths, M.D. (2024). The PODAUS. Addictive Behaviors Reports, 19, 100533. | Time Well Spent / Center for Humane Technology (2018). Survey of 200,000 iPhone users.

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